Pixel Power, the innovative supplier of broadcast graphics and automation solutions, provided integration support for major UK broadcaster Channel 4, to allow it to transmit a large number of live Twitter conversations in a pre-recorded programme. The Twitter survey was a central part of the programme, and displaying individual comments on air, as soon as they arrive, was vital to the debate.
The Clarity automatically formatted each tweet and dropped it into a template, intelligently adjusting the size of the background box to match the text. Within seconds of it being received at the production, the tweet was in the on-air carousel of comments.
“This programme was a socially and politically important multi-platform concept,” said Barny Connell, Channel 4 operations manager. “It had to work seamlessly across Broadcast and Twitter simultaneously. Fast curation and publishing was crucial to making it work. Pixel Power made that happen, automatically, swiftly and securely.”
James Gilbert, CEO of Pixel Power, added “It is not enough to deliver the best graphics quality: you have to continually find new ways to use graphics to add real value to productions. That is why we implemented a long while ago an open API to allow the Clarity platform to be fully automated, adding content live and not just triggering prepared captions.”
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