The National Association of Broadcasters is postponing its April NAB Show, the organization announced Wednesday. The show will not be held in April due to public health concerns about coronavirus, but NAB is considering its options for a future date.
NAB EVP Dennis Wharton said that one possibility could be to beef up the NAB Show New York in October (Oct. 21-22), though also potentially a summer show in Vegas if the virus threat has been mitigated and if NAB could get buy-in from exhibitors. He said NAB would be having those conversations with stakeholders over the coming days to determine their appetite for various options.
An industry source confirmed the cancellation would be a "significant financial hit" for the association, which was anticipating close to 100,000 attendees. NAB had no comment on what its financial exposure was versus insurance on the show.
According to NAB, 96% of the exhibitors were still planning to attend the show, which brings together close to 100,000 attendees and participants from around the globe, with the majority of the 4% no-shows Chinese firms under travel restrictions.
But one of the pullouts was Burlington, Mass.-based Avid Technologies, which had announced that in response to the coronavirus outbreak, it is canceling its participation in all conferences and trade shows for the next 60 days.
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