Worries about the ongoing spread of Covid-19 cases have prompted Sony Electronics to announce that it has withdrawn from in-person participation at trade shows in October, including the NAB Show and InfoComm. Sony will, however, be hosting a virtual press conference at the NAB Show in conjunction with the NAB prior to the show’s opening on Sunday, October 10 at 9am PT/12pm ET/6pm CEST.
   

In making the move, Theresa Alesso, president, Pro Division, Sony Electronics issued a statement saying, “Sony Electronics has been closely monitoring the evolving situation of the Covid-19 Delta variant. With October on the horizon, we’ve considered the unprecedented circumstances and made the difficult decision that we will not be participating in person at next month’s NAB Show or InfoComm.

“While these events are an important forum to reach our customers and introduce new products, this is a choice we made to ensure we’re putting our employees’ and our partners’ health and well-being first.  As the world continues to grapple with the pandemic and businesses adopt digital alternatives and online opportunities to prevent the spread of the virus, Sony Electronics will continue to communicate and engage with our customers and partners in interactive, accessible ways that allow us to safely deliver exciting product news and updates to a wide online audience. We’ll continue to monitor the situation and look forward to participating at industry events in-person at some point in the future.”

A Sony spokesperson also noted that “Sony will be providing videos and showcasing products and solutions on our websites and platforms throughout October.”