Spanish football league LaLiga has struck a new agreement with WSC Sports to employ their artificial intelligence and machine learning technologies. The WSC Sports platform analyses live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customised videos.
   

Each video includes both graphical and contextual elements added for branding and sponsorship opportunities. This enables LaLiga to maximise the use of their content, creating new revenue streams and a personalised fan experience on every platform for every type of fan, said WSC Sports.

LaLiga will use the technology across all their digital properties (website, app, social media) for around 800 first and second division matches during the 2022/23 season.

The league will also use WSC Sports’ platform to unlock content from its archive, which will be automatically indexed and tagged.

The deal also includes WSC Sport’s new Broadcast Pro product, which LaLiga will employ to create and edit matchday highlights at speed, in high resolution, for its broadcast TV channel.

“We are pushing the boundaries of innovation to use LaLiga content in new and exciting ways, all with the goal of bringing LaLiga fans around the world closer to the games, plays and players they love. Using AI to speed up creation and distribution of our content, as well as our archive footage in broadcast quality, brings a level of technology expertise not seen anywhere else in sports,” said Melcior Soler, audiovisual director of LaLiga.