Vizrt, specialized in real-time graphics and live production solutions, unveils what is called to be a transformative tool for organizations seeking innovative ways to engage audiences: Viz Virtual Studio Go. According to Vizrt this new AR solution designed to transform hybrid video communications.
   

In an era dominated by hybrid work, learning, and communication, capturing and retaining audience attention presents a significant challenge. This innovative tool has been designed with the aim to elevate engagement across various domains, including corporate communications, higher education, visual radio, and beyond.

Research commissioned by Vizrt underscores the growing preference for immersive content among Gen Z, the forthcoming dominant demographic. A staggering 73% of Gen Zers express a desire for real-time data and virtual on-screen graphics, enhancing their viewing experience, with 64% affirming that such elements increase engagement.

Ulrich Voigt, Global Head of Product Management at Vizrt, emphasizes the solution’s capacity to combat disengagement by offering an immersive alternative. In Voigt’s words, everaging AR graphics and virtual sets, Viz Virtual Studio Go empowers users to convey messages, present strategies, unveil products, or elucidate complex subjects in a compelling manner.

Voigt asserts, “Our mission is to equip every professional storyteller with a high-quality, user-friendly platform for video production across all channels. For TriCaster users, Viz Virtual Studio Go serves as a seamless and potent ally, elevating visual storytelling capabilities.”