Internationally-renowned European broadcast facilities and services provider Euro Media Group, has announced the acquisition of 42 Sony HDC-3500 system cameras with 4K and IP capability. Sony’s offering of service and training support together with the powerful combination of native 4K acquisition and IP capability of the cameras, will optimise ROI and enable reliable and high-quality production across a variety of applications and environments - from studios to sports and entertainment.
   

This latest investment will supplement Euro Media Group’s existing fleet of 4K & IP Capable Sony solutions, including the HDC-4800, HDC-4300 and HDC-2500 system cameras as well as XVS series switcher systems.

Leading a new generation of powerful yet cost-effective system cameras from Sony, the HDC-3500 gives Euro Media Group flexibility to serve their various clients in the live production environments without compromising on quality and flexibility thanks to backward compatibility with precedent systems & accessories.

The HDC-3500 features the world’s first 2/3-inch 4K CMOS sensor with global shutter technology, meaning it can deliver uncompromised image quality in 4K at exceptionally low noise (-62dB), impressive sensitivity (F11 at 1080/50p) and High Dynamic Range. Recently announced at NAB, the HDC-3500 will also support 4K Wireless operations by the addition of the HKC-WL50 exchangeable side panel, making the camera perfect balance for portable operations. 

With the same operational method as other HDR capable Sony cameras, the HDC-3500 offers support for Sony’s SR Live for HDR workflow which allows simultaneous 4K HDR and HD SDR production by a single team – reducing hardware and personnel costs for the Group’s multi-format productions. Thanks to supporting Euro Media Group in efficiently serving its clients for HDR production while also maintaining the highest SDR quality, the company can anticipate tomorrow’s production needs while maintaining full compatibility with today’s workflows and requirements.

All 42 of the new HDC-3500 cameras have been ordered with native 4K and IP capability, signalling Euro Media Group’s commitment to combining exceptional image quality with convenient and flexible production.

“Investing in the HDC-3500, complementing our existing fleet of Sony solutions, will accelerate our ability to deliver any type and size of event in precise colour, contrast and detail. It will also enable us to take full advantage of IP for remote production, dynamic allocation of resources, and more. Marrying picture quality and reliability with impeccable operational flexibility, the camera perfectly supports our long-term operational plans and our mission to future-proof with next-generation technology” said Ronald Meyvisch, Chief Technology Officer at Euro Media Group.

Norbert Paquet, Head of Product Management for Sony Professional Solutions added: “Sony and Euro Media Group have a long-standing partnership formed on the principles of technological innovation, reliability and long-term value. The company’s investment in the HDC-3500 system cameras is no exception and will equip Euro Media Group with best of breed technology and workflows to match.”