Sony has announced its plans for the upcoming NAB Show in Las Vegas, including the reveal of its latest innovations in 4K, UHD and HDR, and its new additions to the HDC family. They will be demonstrating a portfolio of products, services and solutions during the show, 06-11 April.
   

"In a world where TV streaming services are overtaking traditional pay-TV, mobile media consumption is rapidly increasing with consumers expecting better on demand quality content than ever before - across more platforms," explained Stuart Almond, Head of Marketing, Sony Professional Solutions Europe. "There's never been a better time for organisations to future-proof their businesses with new media services that will allow them to adapt to the new landscape. Our mission is to help our customers on that journey."

At NAB, Sony will demonstrate its latest innovations in 4K, UHD and HDR, spanning the full content creation workflow, from capture through to archive, offering media companies new ways to increase the value of their content, better engage their audiences and deliver greater colour, detail and contrast.

Stuart Almond continued: "4K production itself has become the de facto industry standard, with consumers increasingly demanding 4K content in their own homes. Research has highlighted that over 80 million 4K UHD TVs were set to be shipped by the end of 2018 and HDR is a feature in 60% of them."

In cinematography, Sony continues to work closely with creators to offer solutions which allow them to convey emotion in every frame. Visitors will be able to experience Sony's next generation full-frame motion picture camera system, VENICE, most recently used to shoot political thriller 'Official Secrets', including the recently released firmware Version 3.0 (and upcoming Version 4.0) as well as its Extension System (CBK-3610XS) which is currently being used to shoot the 'AVATAR' sequels.

Sony will be also showcasing its wider range of solutions designed to support filmmakers in their mission to deliver emotional impact on screen. The versatile PXW-FS7 II camcorder will be on show alongside the compact 4K PXW-FS5 II camcorder. While the latest BVM-HX310 TRIMASTER HX™ Professional Master Monitor will also be on stand with the 16.5-inch TRIMASTER EL™ OLED critical reference monitor, BVM-E171.