The Hollywood Post Alliance® (HPA) has announced that Panasonic is a recipient of the organization's 2015 Engineering Excellence Award for the company's development of the 4K camera imager in its VariCam 35 4K camera/recorder. The coveted honor will be bestowed on November 12, 2015 during the tenth annual HPA Awards gala at the Skirball Cultural Center in Los Angeles, CA.
   

The Engineering Excellence Award spotlights companies and individuals who draw upon technical and creative ingenuity and apply it to real world post production demands while raising the profile of breakthrough technologies. 

The VariCam 35 is an exceptional tool for high-end filmmaking, commercials and episodic production as well as live 4K events. The camera provides superb image handling in multiple formats ranging from pristine 4K RAW to more practical 4K, UHD, 2K, HD and HD ProRes capture. Several assets set the VariCam 35 apart from other high-end cinematography cameras, including dual native ISOs of 800 and 5000, allowing DPs to realize incredible image quality in dramatically low light situations; the ability to record three simultaneous video formats (4K + 2K + Proxy, or UHD + HD + Proxy); an optional high-speed 4K uncompressed RAW recorder (CODEX) that captures uncompressed 4K VariCam RAW (V-RAW) at up to 120fps; internal AVC-Intra 4K / 2K / HD recording to 120fps; support for an ACES workflow for full fidelity mastering of original source material; and in-camera Color-Grading via CDLs / 3D LUTs.

“The HPA's Engineering Excellence Award is a great honor and a testament to our aspirations for the VariCam 35's 4K imager,” said John Baisley, Senior Vice-President, Panasonic System Communications Company. “In the short time, the VariCam 35 has been on the market, prominent Directors of Photography have welcomed its extreme low light shooting, multiple recording formats and in-camera color correction. Our design team is exceptionally proud to receive this prestigious acknowledgment from the HPA.”