At NAB 2015 Snell will be demonstrating a complete IP system including routing, production switching, processing and playout.
   

Transitioning to a more flexible and agile infrastructure

Content factories today need to be able to flex and adapt as business priorities and needs change. Their infrastructure will transition from SDI to IP and be built from commodity hardware and media aware software. At NAB we're demonstrating a complete IP system including routing, production switching, processing and playout. We will also be showing how to transition from today's SDI world into this IP future with modules for Sirius 800 routers and Kahuna switchers and a hybrid SDI/IP control system that enables current products to work across both worlds - eliminating the cost and disruption of a complete lift out.

There will also be a raft of new developments across routers, switchers, channel in a box and news production that ensure customers can get the best out of their existing infrastructure while they transition to the IP future.

Reducing headcount and increasing output

With audiences fragmenting and the number of media channels continuing to multiply, content creators and distributors need to deliver more with less to make the economics add up. The answer is more intelligence and automation in the pipeline. At NAB Morpheus and ICE enhancements will deliver a sophisticated on-screen presence more efficiently, and adaptive cadence detection on Alchemist OD will streamline file-based conversion workflows.

Media aware monitoring has the potential to dramatically improve output quality while simultaneously lowering costs. The revolutionary Snell Media Biometrics technology makes media aware monitoring a practical proposition - for the first time automated monitoring allows playout centers to know that they are delivering the correct content across every channel - 100% certainty, 100% of the time, 100% automatically.

"NAB 2015 is the first opportunity for Snell to demonstrate the breadth and depth of our complete product range," said Martin Mulligan, Sales Director. "The raft of new products and developments on show will simplify, streamline and even transform workflows - enabling our industry to transition to its IP future."