Vizrt has announced a move that forms the most comprehensive single vendor product portfolio in content creation.
   

Since the acquisition of NewTek by Vizrt in 2019, the organizations have focused on their respective broadcast and pro AV markets, largely operating separately under the umbrella of Vizrt Group. But the markets of broadcast and pro AV are converging, and the needs of customers and end users are changing.

"From transitioning to IP-based infrastructure, monetization, capturing audience attention, remotely producing content, driving remote collaboration, moving to the cloud, focusing on sustainability, security, and the skill gap – we found our customers across both sides of the portfolio are evolving and often need to do more, with less. Now, Vizrt is a one-stop shop to support it all," stated Michael Hallén, CEO of Vizrt.

To best service its customers, which have become increasingly intertwined in the last few years, Vizrt and NewTek have been working hard to unify and grow its customer service, support, university, R&D, and product teams.

As a result of the last few years of investment, and to continue to deliver innovative and user-centric software solutions to meet the evolving needs of its customers and end users, Vizrt and NewTek are joining forces to become Vizrt.

Through the unified ecosystem of products, all partners gain access to the entire portfolio to support them in offering new solutions and growing their businesses. Partners can certify as experts through Vizrt’s learning platform Viz University with new courses on studio, graphics, automation, live production, cloud, and more.

To better meet the needs of end-users and customers, Vizrt will extend its product portfolio and launch a new entry-level video production system for streamers and content creators, and new cloud live production systems.

Vizrt's ambition is to support anyone creating content with the best storytelling solutions and a scalable portfolio of products, whether an individual, an educational institution, a corporate enterprise, a world-class broadcaster, or anything in between.

Announced earlier this year, NDI will remain a standalone brand, but supported by Vizrt as a key partner. Vizrt Group will now operate under the Vizrt name. Vizrt is still owned privately by Nordic Capital, and its board and leadership team remain unchanged.