Engineering Service, Inc.
MKTG Sports + Entertainment, a marketing agency specialised in sports campaigns and fan experiences. They produce the in-venue coverage of AFL matches for the Scoreboard’s two big screens, separate from the broadcast coverage. The screens’ content is supplied mainly through two fixed stand cameras – one captures a tight shot with an 87x lens and the other uses a 40x for wider shots. Further supporting footage is recorded with a portable RF camera. Recently, the MKTG decided to replace the 87x lens with a newer, more powerful lens and purchased the Fujinon UA107 with a 107x zoom range and 4K imaging.
MKTG's GM Operations & Technology Mike Lewis said, “These two stand cameras need to be very agile and closely follow or anticipate the play. The existing Fujinon 87x lens had served us well but, after 15 years of service it needed replacing.”
Mike talked about the Scoreboard screen content from a marketing point of view. “Fan engagement and brand activation are essential considerations in entertaining crowds before matches or during breaks in play,” he said. “The Fujinon UA 107 allows the operator to shoot very tight, keep up with the play and single out spectators quite easily for big-screen coverage”
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