Pro-Bel and Snell & Wilcox Announce Name and Branding of New Company Created Through Merger.
Reading UK – April 14, 2009: Pro-Bel and Snell & Wilcox announced today that the new company created through their merger will be known as Snell. The decision follows extensive market research that identified excellent customer recognition and regard for both brands. The research concluded that the name Snell was particularly strong and would best reflect the values of the new company.
“It’s rare to have the opportunity to create a new company and a new brand that is based on the foundation of two such highly respected industry leaders,” said Simon Derry, CEO of Snell. We chose the name Snell for our new company because it builds on the strong heritage of innovation, trust and customer respect that both Pro-Bel and Snell & Wilcox have enjoyed as stand-alone companies. At the same time the Snell name, and new branding position for the company, introduces the ambitious, passionate and customer-focused agenda that will define our activities in the future.”
“Our mission is to build one of the great companies in the multi-screen world,” said Graham Pitman, Deputy Chairman of Snell. “In creating the Snell brand, our primary objective was to bring to the new company all the positive attributes of both Pro-Bel and Snell & Wilcox, while at the same time creating a brand that conveys the excitement and dynamism of our new company and the markets that it serves. The Snell brand does exactly this.”
Established in 2009 through the merger of Pro-Bel and Snell & Wilcox, Snell is a market leading player in the global film and broadcast market. The company provides customers with a comprehensive range of solutions for the creation, management and distribution of content, as well providing the tools necessary to transition seamlessly and cost-effectively to digital, HDTV and beyond. Headquartered in the UK, the company serves more than 2,000 active customers in more than 100 countries through a world-wide team of sales and support personnel.
For more information, visit http://www.snellgroup.com
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