8K versus 4K: new Warner Bros. study reveals consumers see no difference
Pixar, Amazon Prime Video, LG, and the American Society of Cinematographers and Warner Bros. conducted a study to see if consumers can see the difference between 8K and 4K. Here are the results. Using clips from Dunkirk to A Bug’s Life, a recent double-blind study by Warner Bros. revealed one thing: most consumers can’t see a difference between 4K and 8K. In fact, reveals the test, more prefer 4K.